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Products for the workyour customers remember

Synoviq combines product thinking, engineering, and growth expertise to help ambitious teams launch useful software. From CRM and ERP foundations to AI sales, marketing automation, and mobile booking experiences, our products turn fragmented moments into connected customer journeys.

CRM · ERP · AI sales · Marketing automation · Travel · Booking · Mobile apps

Synoviq connected business product platform
12
Product directions
1
Connected operating model
360°
Experience thinking
24/7
Digital availability

Start with a product that solves a real bottleneck

The best software earns adoption by making a difficult job clearer. We begin with the moments that slow teams down, then shape a product around the data, decisions, and customer experience that matter most.

Plan your product roadmap
CRM and ERP product workspace for connected operations

Core business systems

Synoviq CRM software gives revenue teams a shared view of every relationship. Capture enquiries, qualify opportunities, automate follow-up, and give leadership a reliable forecast without forcing teams to stitch together spreadsheets and disconnected inboxes. Our ERP solutions connect the operating data that keeps a growing company moving. Replace duplicate entry with shared workflows, role-based dashboards, approval paths, and reporting that helps teams act on the same version of the truth.

Build your foundation
Conversational marketing automation product experience

Demand and relationships

Design WhatsApp journeys that feel personal at scale. Synoviq helps teams segment audiences, send timely offers, route replies, recover abandoned actions, and measure the conversations that become revenue while keeping consent and customer context visible. From welcome journeys to renewal and win-back programmes, our email marketing automation connects content, segmentation, triggers, and measurement. Teams can learn which messages help customers progress and continuously improve the experience.

Improve your lifecycle
AI sales automation and intelligent product operations

Intelligent growth

OptiKratos helps sales teams focus their time where it matters. AI-assisted qualification, conversation signals, next-best actions, and account context give sellers a clear starting point while people retain control of the relationship and the decision. Our product and growth teams help you connect signal, action, and measurement without losing the human judgement customers value.

See OptiKratos

Built for adoption, not just launch day

A strong product has a clear job, a dependable foundation, and a path to improve. Synoviq brings those decisions together from the first workshop.

One source of truth

Connect customer, operational, campaign, and booking data so teams can make decisions from a shared context.

Automation with guardrails

Use triggers, journeys, and AI assistance to remove repetitive work while keeping approvals and human review where they belong.

Mobile-ready experiences

Give customers, drivers, practitioners, trainers, and sellers the right actions on the device they already use.

Measurable outcomes

Define the signals that prove value: response time, utilisation, conversion, retention, revenue, or customer effort.

Composable architecture

Start with the workflow that matters today and leave room for integrations, new markets, and additional product lines tomorrow.

Responsible AI

Apply AI where it creates useful clarity, with transparent data choices, safe defaults, and people accountable for decisions.

A product portfolio that works together

Choose one platform or connect several. The experience stays coherent because the strategy, data model, and design language are considered together.

Conversational growth

WhatsApp Marketing Automation

Design WhatsApp journeys that feel personal at scale. Synoviq helps teams segment audiences, send timely offers, route replies, recover abandoned actions, and measure the conversations that become revenue while keeping consent and customer context visible.

Learn more
WhatsApp marketing automation campaign workflow for customer engagement
Email marketing automation dashboard for lifecycle campaigns

Lifecycle marketing

Email Marketing Automation

From welcome journeys to renewal and win-back programmes, our email marketing automation connects content, segmentation, triggers, and measurement. Teams can learn which messages help customers progress and continuously improve the experience.

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Mobility

Chauffeur Service Booking Management

A chauffeur operation needs more than a calendar. Our booking management platform keeps customer requests, driver availability, vehicle assignments, route details, payment status, and notifications together so operators can deliver a dependable premium journey.

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Chauffeur service booking management platform with mobile workflow
Fitness app with AI-assisted coaching and progress planning

Wellness

Fitness App with AI

A fitness app should help people keep going. We connect memberships, classes, trainers, progress signals, reminders, and AI-assisted recommendations while keeping user consent, safety, and human expertise at the centre of the product.

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Travel solutions

Travel Solution — B2B/B2C CRM

The Travel B2B/B2C CRM gives travel operators one view of agencies, suppliers, corporate accounts, and travellers. Manage enquiries, itineraries, negotiated rates, follow-ups, and service history from a shared workspace built for complex travel sales. Travel Solution — B2B/B2C Portal and Travel Solution — Corporate Portal extend the same connected travel operating model across partners, travellers, and corporate teams.

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Travel B2B and B2C CRM workspace for agencies and travellers

The catalogue

Products shaped around how your customers work

Choose a focused product or combine several into one connected operating system. Every engagement starts with your workflow, your data, and the outcomes you need to prove.

Customer relationships

CRM Software

Bring leads, conversations, pipelines, and customer success into one calm workspace.

Explore product

Connected operations

ERP

Coordinate finance, people, inventory, procurement, and delivery on a scalable ERP foundation.

Explore product

Conversational growth

WhatsApp Marketing Automation

Turn WhatsApp conversations into qualified demand with compliant journeys and useful automation.

Explore product

Lifecycle marketing

Email Marketing Automation

Build relevant email programmes that nurture prospects, activate customers, and retain advocates.

Explore product

OptiKratos.com

AI Sales Automation

Use practical AI to prioritize intent, prepare sellers, and move opportunities forward faster.

Explore product

Mobility operations

Chauffeur Service Booking Management

Manage bookings, drivers, vehicles, dispatch, payments, and a companion mobile experience.

Explore product

Client experiences

Salon Booking Management

Give salons a mobile-ready way to manage appointments, teams, services, reminders, and repeat visits.

Explore product

On-demand services

Service Booking App

Launch a flexible booking app for services, availability, payments, notifications, and reviews.

Explore product

Health and wellbeing

Fitness App with AI

Combine coaching, plans, progress, bookings, and responsible AI guidance in one fitness experience.

Explore product

Travel solutions

Travel Solution — B2B/B2C CRM

Unify agency, supplier, corporate, and traveller relationships in one travel CRM.

Explore product

Travel solutions

Travel Solution — B2B/B2C Portal

Give partners and travellers a branded portal for discovery, booking, documents, and support.

Explore product

Travel solutions

Travel Solution — Corporate Portal

Make managed business travel easier with policy-aware booking and reporting.

Explore product

The discipline behind every product

Product strategy, accessible design, secure engineering, and growth measurement are part of the same delivery conversation.

GoodFirms recognised Synoviq
Google Partner
Shopify Partner
Semrush partner ecosystem
Moz partner ecosystem
01
Outcome-led roadmap
02
Prototype and validate
03
Build and integrate
04
Learn and improve

A partner for the full product journey

Bring a product idea, an existing workflow, or a platform that needs a clearer next chapter.

Global delivery footprint

Engineering, growth, and BPO squads across 50+ countries with one operating model.

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Programs shipped at scale

1,400+ initiatives from strategy through production — platforms, integrations, and campaigns.

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Depth you can staff against

175+ specialists: architects, engineers, data scientists, and growth leads under one roof.

Meet Synoviq

Governance built in

Security, quality, and compliance woven into delivery — not bolted on after launch.

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Client perspective

Useful products make the next right action obvious — for the customer, the operator, and the team responsible for growth.

Synoviq product practice — Build what earns its place